What I Do:
Go-to-Market Strategy
Launch plans that align with your business model and buyer journey.
Product Positioning & Messaging
Crafting narratives that drive conversions and close deals.
Scalable Marketing Operations
Setting up systems that bring predictable pipeline.
Customer Acquisition
Multi-channel strategies tailored for your stage and budget.
Marketing Team Advisory
Hiring and mentoring your first growth team.
Ideal for:
Recent work
Market Positioning Based on Real Customer Insights
Analyzed current customer base and ran ABC-XYZ analysis to identify the most valuable use cases. Conducted in-depth interviews to understand customer needs, buying criteria, and vendor discovery patterns. Performed competitive research and crafted data-driven positioning and messaging.
Turning Event Presence Into NEW ARR
Designed and executed an end-to-end event strategy: pre-event targeting, on-site meetings, and post-event follow-up. Optimized presence across networking apps and personalized outreach.
Product Launch With Revenue Impact
Developed a go-to-market strategy for a new product. Created demo video, sales enablement materials, and customer-facing messaging. Coordinated launch across sales, product, and marketing.
How I work
Discovery & Audit
Understand your product, audience, and goals
Strategy & Roadmap
Build your unique GTM or acquisition plan
Execution & Optimization
Launch campaigns, test channels, iterate fast
Reporting & Handover
Track KPIs, learn, and transfer processes to your team
About me
I’m Mariia, a B2B marketing leader with 5+ years of experience helping startups grow faster. I’ve worked with growth-stage startups, scaled teams, and led GTM strategy in fast-paced, international environments.
Based in Prague, working globally across time zones.